CMS Laurin's Shop Module has been completele renewed and now offers additional convenience:

During development we took great care that Laurin's excellent search engine visibility also applies to this module. This is where CMS Laurin sets itself apart from most other CMS and shop systems. Only CMS Laurin provides all kinds of search engine opmizations by allowing to adjust every tiny detail of your shop pages.

Of couse the Shop Module alternatively provides an automatic mode which effortlessly generates the shop structure on the basis of your product groups. Already in this simple mode all pages and products are visible for search engines. Additionally, manual search engine optimizations for especially competitive products or product groups are possible.

Because of the modular construction, individual extensions and customizations can be implemented cost-efficiently. For instance, the integration of any online payment provider like PayPal or Computop is possible. Additionally, the new templating system allows easy implementation of any design. Data records can be exported or made available completely or filtered for affiliates, price search engines or Froogle / Google Base.

Freely positionable article lists make for variety on your pages which pleases your customers but also has a positive effect on search engine ranks. You can, for instance, effortlessly implement lists with special offers, bestsellers or new products on your home page or in the marginal column.

The Shop Module contains a customer administration which makes it possible to define individual prices and quantity discount scales for every customer group. Therefore your customers always sees his own personal prices.

The new Shop Module provides many more features, like minimum orders, product variants, integration of customer ratings, notepads, designated special offers, a fast product search, mailing expense surcharges for special products etc. And – as expected from CMS Laurin – individual wishes can be quickly implemented.

Of course it is possible to import product and customer data from old shop systems or other sources into the new CMS Laurin Shop Module. Also, this is often an opportunity to get rid of stuff which is no longer needed and to give your data a simpler structure.

By means of CMS Laurin's Usertracking Module, the shop can be tested for its efficiency and adjusted if necessary.

The new Shop Module was first  used for a relaunch of the website www.feuerwehrversand.de.