Have you ever wanted to get to know the users of your website better than basic web statistics allow? Well now you can!

CMS Laurin has been supplemented by a new and powerful module for user tracking. This provides you with a valuable and fully integrated tool for internet marketing.
Tracking is also highly suitable for checking the success of Adwords or other pay-per-click campaigns.

No doubt you want to know:

• What do visitors to my website do?
• Which visitors make purchases from the online shop?
• What are the "money words" by which people find the website in search engines?

A good user tracking system answers all these questions and more. Among the information you can obtain is the following:

• Where the visitor has come from (search engine, link, bookmark, etc.)
• The words they have searched for on a search engine
• The pages they have viewed
• How long they remained
• Actions they have taken (online ordering, downloads, registration, etc.)
• The pages they last viewed
• How often they have visited the site

With the aid of this information you can target your website in optimal fashion. For visitors themselves explain everything that the visitors wish to know. You do not even need to listen; you only have to watch.

Of course, with this kind of traffic evaluation existing data protection laws must be obeyed and no confidential data collected or passed on.

You can understand what boxes your best customers are ticking and make that route easier for them.
User tracking tells you what search words the purchasers have used to find your products. You can then decide whether your site or online shop needs to be optimised with additional or alternative keywords.

All these factors certainly place immense demands on a content management system. Laurin can nevertheless express its full strengths in this respect, since its capabilities with regard to optimising for search engines are virtually unparalleled by other CMS products.

That is not just for online shop operators, either.