"Fire-brigade related" commodities and gifts.

The mail-order despatchers from Bad Godesberg in Bonn, a subsidiary of the German fire fighters association, have been delivering to more than 50,000 national and international customers for over 25 years.

As a first step in the improvement work, the existing site was left in place and can now be administered using CMS Laurin. Laurin is thus shown once again to be highly flexible, its pages even integrating with the existing Openshop system so that the editable content for the shop can be managed using CMS Laurin.

In addition, CMS Laurin's newsletter module was adapted for the customer database of the shop system so that existing customer data can be effectively used for marketing purposes. This also makes possible localised newsletters and additional lists of addressees not actually registered among the customers of the shop.

This is one more example of the flexibility with which CMS Laurin can be integrated into existing systems, so that existing capabilities can be expanded and improved step by step.

www.feuerwehrversand.de